Market and Business Trends

Market and Business Trends

Trends in business and markets are regular trends in the market that influence consumer behavior. Keeping abreast of these trends allows businesses to ensure that their products and services are in line to the needs of customers which increases brand loyalty and sales.

Trend analysis requires investigation, observation and a keen understanding of what consumers want and require. Entrepreneurs who miss the mark such as Mattel did when its Barbie dolls lost market share to Bratz in the 2000s, are not equipped to compete with new innovative companies that can recognize shifting demographic and generational shifts in the consumer market.

In 2023, expect to see small companies leveraging the latest technology to improve their marketing strategies and attract their audiences. From the hologram display to beaming celebrities or other influencers directly onto the sales floor, marketers will use modern technology that will enhance their messages and engage customers.

Another trend in business to be on the lookout for is the increasing emphasis on employee wellbeing and the creation of flexible working environments. This is a reaction to the coronavirus lockdown, and is likely to increase as the economy improves and companies are looking to attract talent.

Economic trends can provide an accurate picture of a market’s health and vitality. Prices for oil, for instance tend to increase when the economy grows and the demand for energy increases across the globe. On the other hand, wars or disruptions to mining could limit the supply of a commodity and decrease its value. Stocks and bonds are affected by news, investor sentiment, quarterly results of businesses, economic readings, and natural fluctuations in supply and demand.