Corporate branding is a technique that allows business owners to create an image of their product or service in the eyes of customers. This is a fundamental process to transform your company into a brand that will last longer than the latest fashions, and keep customers returning for more.
A strong corporate brand will also allow the company to introduce new products in the near future, as the overarching company brand already carries a reputation with consumers and other stakeholders. Nike’s “Just Do It!” tagline, for instance, reflects the company’s attitude and encourages people to follow their dreams without letting anything hinder them. This is evident in the products they offer. They have designed clothes and sneakers in order to encourage people to live their dream.
With a good product, you’ll already make consumers fall in love with your company However, the right branding can take that love to the next level and turn corporate branding them into lifelong supporters of your brand. Coca-cola is a perfect example of a brand which sells more than soft drinks. They also promote the sense of vitality, energy and vigor that their logo symbolizes. Another example is Trader Joe’s, which has developed a brand image that resembles your friendly neighborhood market.
It is crucial for businesses to partner with an agency for marketing who has the experience and know-how to design an approach that is based on all the above-mentioned elements. This includes conducting a competitor analysis, creating visual identity and an unique USP that is distinct from your competitors. Once this is done, a corporate branding professional can then help you to implement the plan throughout the entire organization and help you to expand your business and increase market share.